Q5: (12.5 points) Recently married (and soon to be father),…
Q5: (12.5 points) Recently married (and soon to be father), Bryan Anderson works for a small startup named Ford Motor Company :-). Having learned about this in his MKTG 510 class, Bryan is interested in Customer Relationship Management and was happy to know that Ford does a very good job of this. Given this, he has decided that this is something he needs to to get a better grasp of to better understand the company he works for. 1) Please help Bryan by explaining what Customer Relationship Management is as well as 2) outlining its key functions.