Read the CDC project and indicate the theory that was utiliz…
Read the CDC project and indicate the theory that was utilized: The Centers for Disease Control and Prevention’s project VERB! It’s what you do!- Created for audience segmentation, planners focused on four racial or ethnic groups (American Indian and Native Alaskan, African American, Hispanic, Asian American) within the 9- to 13-year age range, with additional targets on tweens who did not engage in much physical activity. Planners spent a year branding the campaign for the marketing mix and developed tangible goods to enhance the perceived benefit. For the customers in this age range, being social, fun, and cool was part of the customer orientation.