Read the following case material and prepare to answer quest…
Read the following case material and prepare to answer questions 15-16: Below is an excerpt from Sunrise Inc.’s Mission and Corporate Value statement: Mission: To improve people’s lives by creating innovative, high-quality products Corporate Values: Product Superiority We are a product-driven company: we are only as good as the products we make. We are committed as a corporation to offering products with genuine superiority in quality, innovation, and value, but the most important of these is quality. Our quality standard is: Do it right the first time. Service to Customers In our company, the customer comes first. Our customer service goal is to Exceed Customer Expectations Every Day: EXCEED. We must outperform our competitors in demonstrating sensitivity and responsiveness to our customers’ needs. Performance We must earn an attractive return for our stockholders, which in turn ensures our corporate future and permits us to reinvest in growth. The key to corporate performance is achieving continuous improvement in every area of our business. To do this we must develop our core competencies, operate with the latest methods and technologies, and invest in education to improve our critical skills.