Rita was a girl in your elementary school who was always mea…
Rita was a girl in your elementary school who was always mean to you. She teased you and generally made 3rd grade really unpleasant. Many years later, you and your partner have a baby, and while discussing names you, he suggests the name Rita. You have an immediate unpleasant reaction and absolutely refuse to use that name for your own child. In classical conditioning terms, the name Rita has become a(n)