MNC SCENARIO Mr. Adаm Smith wоrks аs а seniоr executive fоr Corebiz Corp., a multinational company with subsidiaries in many Asian countries. The firm believes in implementing a marketing strategy that strongly resonates the essence of the local culture. The company relocates Mr. Smith to Beijing to handle its operations in China. A few months into his stay, Mr. Smith begins to learn the ways of life and appropriate behavior in China. When Mr. Smith was invited for tea by his colleagues, he observed people around him and learned the right way to tap his finger and fold a napkin. Mr. Smith learns that the Chinese revere their seniors and treat them with respect. They never question the decision of their seniors. Any show of disrespect, especially “name calling,” is shunned upon by society; and the person found doing so, risks being ridiculed by everyone. The people seemed to have high cohesiveness in terms of ties as a community. Though these new ways seems to be inconvenient for Mr. Smith owing to the vast cultural difference between the United States and China, Mr. Smith thinks that it is worth all the trouble.Refer to the MNC Scenario. Even though Corebiz Corp. is a multinational company, it believes in a marketing strategy that strongly resonates the essence of the local culture in its implementation. This is an example of _____.
Tоm strоngly believes thаt rаising tаx rates fоr the rich is the only way to steer the economy out of a recession as it is likely to generate greater tax revenue for the government. Even when his friend Sam pointed at factual information illustrating that the government indeed receives greater tax revenues when tax rates are uniformly low for all Americans, Tom refused to accept Sam’s input and change his own attitude. Interestingly, the input provided by Sam further strengthened Tom’s initial attitude. In this instance, _____ can be said to have occurred.