SmartElectronics, an electronics and appliance manufacturer,…
SmartElectronics, an electronics and appliance manufacturer, decides to launch its new line of smartphones on the company’s official website to resolve logistics issues that the company has identified. With this modification, its customers can now buy the smartphones directly from SmartElectronics even if they are not available in retail locations near potential consumers. In this case, SmartElectronics focuses on the _______________ element of the marketing mix.