StreamPlus has one of the highest customer loyalty ratings i…
StreamPlus has one of the highest customer loyalty ratings in the entertainment industry, with a significant percentage of current streaming subscribers continuing to renew their subscriptions on a yearly or month-to-month basis. In addition, many customers have canceled their cable or satellite subscriptions and rely almost exclusively on streaming services such as StreamPlus and Hulu for their entertainment. StreamPlus is available for $139/year, or customers can also choose to pay by the month for $14.99/month. If a significant percentage of subscribers continue their service on an annual basis, StreamPlus can build a stable revenue stream based on repeat purchasers. A quick snapshot of one customer revealed that the customer had subscribed to StreamPlus for five years and generated more than $1,000 in revenue for the company. Which of the following marketing terms best captures the importance of customer loyalty and its impact on StreamPlus?