Suppose that you manage the website of Vibe Lounge Tampa, a…
Suppose that you manage the website of Vibe Lounge Tampa, a nightclub popular in the area. You are doing a strategy of paid search results right now and you have set “nightclub” as your only keyword so that the website of your club is suggested to anyone who conducts a “nightclub” search in the area. However, you start to notice that people are coming to your website after searching for terms such as “nightclubs fights,” “worst nightclubs in Tampa,” and “most dangerous nightclubs in the area.” If you want to avoid people searching for these terms to see your website, you could potentially adopt a: