Tampa Bay Brewery (TBB) is considering acquiring a small cra…
Tampa Bay Brewery (TBB) is considering acquiring a small craft distillery in Ybor City. The owners of TBB expect the acquisition will allow them to offer a wider range of beverage (both beer and spirits); expand their customer base; and open the possibility of new product lines in the liquor space. Which one of the following quadrants of risk will be most influenced by this decision?