The current Asian / Asian American population in the U.S. is…
The current Asian / Asian American population in the U.S. is approximately 24.8 million and growing. This group’s purchasing power is $1.3 trillion and growing. As the top Marketing executive for General Motors (a U.S.-based automobile manufacturer and distributor), describe the steps you would take to create a new marketing / advertising campaign to target this specific customer group (to sell more cars and trucks to this group).