The essence of this course has been to a) gain insights into…
The essence of this course has been to a) gain insights into consumer behavior, and 2) use these insights to develop marketing applications. Write down and describe any 3 insights that you have gained on consumer behavior; these may be new ideas about consumer behavior, or old ideas that you now understand better. Develop and briefly describe one marketing implication for any one of the insights. These implications can be related to advertising, new products development, professional sales, or retailing.