The Federal Trade Commission (FTC) has the authority to regu…
The Federal Trade Commission (FTC) has the authority to regulate endorsements. Answer the following: 1. What is an endorsement? (2 pts) 2. Name three (3) FTC guidelines that must be met by the endorser and sponsoring company. (3 pts) 3. Celebrities and athletes often earn more from endorsements than in salaries. Using one sentence to explain each, identify two (2) advantages and two disadvantages for a company that uses this form of promotional activity for its brand. (4 pts)