The retailer REI runs the following ad on its Instragram pag…
The retailer REI runs the following ad on its Instragram page: Assume that this ad represents an effective communication of the REI brand pyramid. Using the brand pyramid model articulated in Romancing the Brand, articulate the REI brand pyramid. Please write you answer in a table in the order of the pyramid as we discussed in class (shown below). You will need to define each piece of the pyramid and how it is communicated. Top of Pyramid Level below top 2nd level below top Etc Etc Bottom of pyramid