To test this hypothesis, the company ran an experiment where…
To test this hypothesis, the company ran an experiment where they filtered 3000 individuals to the new landing page and recorded how many made a purchase. The also recorded the average $ spend for each transaction and the corresponding standard deviation. The results of this experiment appear in the table below: # Visitors # Purchased % Purchased Avg. $ Spend Standard Deviation $ Spend 3000 105 3.5% $121.34 $21.30 What is the mathematical difference between the observed and hypothesized conversion rates?