Toyota’s extensive customer research revealed that Latinos a…
Toyota’s extensive customer research revealed that Latinos are 15 percent more likely than other demographic groups to purchase Japanese automobile brands. Toyota, in particular, has consistently maintained its position as the preferred brand for this market for over a decade due it its effective marketing strategies. Toyota developed its Total Toyota strategy, abbreviated as T2, with a specific focus on enhancing engagement with underrepresented communities and driving sales. This initiative was led by a team of underrepresented business leaders to bolster outreach and relevance within these communities. Based on this information, which orientation best applies to Toyota?