Use the following information to answer questions 146 – 150….
Use the following information to answer questions 146 – 150.Joe Sr. and Joe Jr. are father and son and are long-term business partners. Joe Sr. started his asset-based logistics company 47 years ago with only five trucks on a small private farm. Joe Jr. has built a career in sales and sales strategy leaving a Director of Sales role at a manufacturing company nearly 15 years ago to join his father’s company in a similar capacity. 11 years ago, Joe Jr. bought a 5% equity stake in the company.The company has grown tremendously, and Joe Sr. 20 years ago grew significantly through acquisition when he bought a regional freight provider. Today they provide reliable transportation and logistics solutions to customers across the United States. They have 400 employees who support these customers. As a company they are dedicated to sustainability, reducing their carbon footprint and increasing their social responsibility. They are committed to their employees and a family atmosphere.As Joe Sr. approaches 75 years old they have begun the value and exit conversation. They have conducted a Triggering Event Engagement and it shows the following:$30 million in sales8% EBITDA to salesSummary of the 4CsHuman CapitalThey have experience, talented, committed executive managementHave long-term employees in a family-type atmosphereSocial CapitalEmployee satisfaction surveys show the employees enjoy culture and perksCommunication is key and core values are outlinedCustomer CapitalAlthough the employees are talented, Joe Sr. and Joe Jr. do much of the sales work and the customer relationship managementMany of the customers have long relationships with Joe Sr. and attend his shooting clubs and retreatsThere is a customer concentration issue with about 28% of revenue coming from one global brandStructural CapitalThe company runs clean, well-maintained equipmentSystems are updated with support technology implementedJoe Sr. said he would like to sell to a larger global logistics company and that has been his goal since the beginning. He believes he can get the best value that way yet is concerned for his employees.Joe Jr. wants to buy the company from his father and continue to grow. Joe Jr. is only 47 years old and believes he has a long runway.Neither Joe’s have personal plans. Joe Sr. does have an active financial advisor.Upon reviewing the interview notes from Joe Sr., what is the best and most urgent personal goal and objective you could recommend as you move Joe Sr. and his company into the Prepare Gate?