We have the coefficients provided by the marketing mix model…
We have the coefficients provided by the marketing mix model, where all coefficients are statistically significant and the dependent variable is log(sales) (natural log): Intercept: 8 Price: -2.0 (price is a continuous variable) Display: 0.6 (display is a discrete variable, 1 if present, 0 otherwise) Feature: 0.3 (feature is a discrete variable, 1 if present, 0 otherwise) Fourth: 0.8 (Fourth is a dummy variable, 1 for the week of the 4th of July, 0 otherwise) Assuming the price is $2.00, in-store display is present, and the feature is absent, calculate the predicted sales during the week of the 4th of July for this scenario. Round your answer to the nearest whole number.