When compared to consumer markets (B2C), the buyers in organ…
When compared to consumer markets (B2C), the buyers in organizational (B2B) markets are A. more in number (i.e., there are a greater number of buyers in B2B than B2C markets) B. place smaller orders (i.e., order less per transaction) C. highly rational in their decision-making process D. less complex in their decision-making process E. spend less money per transaction