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You analyze an elbow plot of a k-cluster analysis based on p…
You analyze an elbow plot of a k-cluster analysis based on part-worths from a conjoint. You come to the conclusion that there are 3 distinct clusters. You can only target one cluster. True/False: In that case, you should target the cluster that has the highest WTP (i.e. people in that cluster are willing to pay the most for your product).
You analyze an elbow plot of a k-cluster analysis based on p…
Questions
Yоu аnаlyze аn elbоw plоt of a k-cluster analysis based on part-worths from a conjoint. You come to the conclusion that there are 3 distinct clusters. You can only target one cluster. True/False: In that case, you should target the cluster that has the highest WTP (i.e. people in that cluster are willing to pay the most for your product).