You analyze an elbow plot of a k-cluster analysis based on p…
You analyze an elbow plot of a k-cluster analysis based on part-worths from a conjoint. You come to the conclusion that there are 3 distinct clusters. You can only target one cluster. True/False: In that case, you should target the cluster that has the highest WTP (i.e. people in that cluster are willing to pay the most for your product).