You are conducting an A/B test to evaluate the effectiveness…
You are conducting an A/B test to evaluate the effectiveness of two different landing page designs for a website. Visitors to the site are randomly assigned to either version A or version B of the landing page. The primary metric for success is the conversion rate, or the percentage of visitors who take a desired action on the page. After collecting data for a month, you analyze the results to determine which version performed better. Which of the following statements is true regarding the analysis of an A/B test?