You are the marketing manager for lululemon. You want to kno…
You are the marketing manager for lululemon. You want to know the perception of lululemon compared to its competitors. You plan to conduct a focus groups. Who will you recruit to participate in the focus group? How many participants will you plan to have in the focus group? Where will you conduct the focus group? Please describe the setting. Please write 5 questions you will use in this focus group (in order).