You developed a multinomial logit model to analyze brand cho…
You developed a multinomial logit model to analyze brand choice in the frozen pizza category with six brands. After calculation, an individual exhibits the following utilities for each brand: u(Tombstone): 4.2 u(Digiorno): 3.8 u(Freschetta): 4.5 u(Jack’s): 4.0 u(Red Baron): 3.3 u(Tony’s): 4.7 What is the probability this individual will select Freschetta? Please answer in percentages and keep one decimal.