You have just been hired as the culture guru at Zappos.com….
You have just been hired as the culture guru at Zappos.com. As your first project, Tony Hsieh (the CEO) has assigned you to develop a new department that can focus solely on innovation at Zappos in order to ensure that it can stay competitive. This will warrant a specific sub-culture for this department that is different than the general culture that exists at Zappos. Write a description of the general culture of Zappos using the Competing Values Framework. Then, describe the culture type (using the CVF) that would best help this new department achieve its goals and some of the artifacts, values, and assumptions that you would introduce to help establish and maintain the culture in the new department. Your answer should be detailed and incorporate ideas and insights from the readings and class discussion. (Please type your response in the field below)