You work in the marketing department of a company that sells…
You work in the marketing department of a company that sells skincare products directly to customers. Recently, your CEO decided they want to expand and begin selling through popular retailers. You have been given the task of identifying retailers that reach a significant portion of the target market, but that also fit with the quality of your company’s brand. Once these retailers are selected, you are to work with these retailers to negotiate shelf placement. Your job deals mainly with which marketing mix element?