A retail company wants to improve monthly sales. Researchers…
A retail company wants to improve monthly sales. Researchers examine the effects of: Factor A: Advertising Strategy (Traditional Ads vs. Social Media Ads) Factor B: Discount Level (5%, 10%, 15%) Dependent Variable: Monthly Sales Revenue A two-way ANOVA produces the following results: Factor A (Advertising Strategy): p = .001 Factor B (Discount Level): p = .045 Interaction (Advertising Strategy × Discount Level): p = .002 What should be the primary focus of interpretation?