An insurance and savings company aims to introduce their new…
An insurance and savings company aims to introduce their new college savings plans to parents who are enrolling their toddlers in pre-school. However, the company faces a significant challenge in promoting this product: the benefits of their savings plan will only be realized at least 15 years after parents enroll in the program (When their kids go to college). Many consumers tend to prioritize immediate needs and desires, often struggling to think about long-term financial planning. Consequently, the company is developing an advertisement designed to engage parents by directing their attention towards their children’s future. Which ad concept would be more successful?