MATCHING Directions:  Match the character / setting / symbol / quote to the correct work of literature.   The symbols of the bushes and the aggressive hunter.  

WRITING ABOUT LITERATURE When writing an essay about literature, which of the following is not true?  

Provide clear recommendations for which media vehicles (top 2) they should be most likely to consider (e.g., national TV, billboards, etc.). Justify your suggestions.  

Should they use any sales promotions? Why or why not?  

What would be your suggestions for recommended scheduling strategy (e.g., continuous, flighting, pulsing). Support your suggestions with clear rationale.

What do you think are current American attitudes toward rabbit meat? Is there likely to be some resistance by the markets to consuming rabbit meat? Are there likely to be different segments with differing receptivity or openness to rabbit meat?  Is there any information in the case that can help you make these assessments?

 Suggest a couple of creative strategies for them to consider using in their ads?  For each strategy recommended, clearly state why you believe it would be suitable for their context and also what considerations would be important for them to keep in mind with regards to that strategy. 

What type of message positioning strategy would you recommend to them (of the three types of positioning strategies discussed in class)? Why? Would you recommend an emotional or a rational appeal? Why? What should be some considerations to make their positioning both desirable and deliverable?

 Suggest a couple of creative strategies for them to consider using in their ads?  For each strategy recommended, clearly state why you believe it would be suitable for their context and also what considerations would be important for them to keep in mind with regards to that strategy. 

What communication objectives should they have for their promotional campaign? Clearly articulate each objective that would be relevant for them to consider for this campaign, and justify why. Would these objectives be different/similar for the different segments?