Intercom Inc., together with its subsidiaries, primarily engages in the generation, transmission, and distribution of electric power in the United States. The company observes that its growth has stagnated over a period of two years. In an attempt to promote growth, it considers adding new features to the existing products and introducing a few new products. The company forms a committee consisting of three top executives, one of the production mangers, a few operational managers, and a representative of the HR department to generate ideas. This team is called a(n) ________ team.

Services high in ________ qualities are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.

________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.

How a consumer shops for organic foods and how he or she uses and disposes of the product is part of the consumers’ ________ that is important for marketers to consider.

A jobber in a three-level marketing channel is a(n) ________.

According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps convey the message “Nothing else beats this brand”?

The business buyer has to make the fewest decisions when involved in a ________.

A brand that is action-oriented and causes consumers to engage in physical actions appeals to the ________ dimension of brand experience.

According to BrandAsset ® Valuator model, esteem and knowledge, the two pillars of brand equity together create brand ________, a “report card” on past performance and a current indicator of current value.

In the ________ type of retailing, customers usually find their own goods, although they can ask salespeople for assistance.