Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. To communicate its unique position – and to avoid association with its Explorer and Country Squire models – the vehicle, eventually called Freestyle, was designated a “sports wagon.” According to the given scenario, Ford Motor Co. conveyed their brand’s category membership by ________.

Companies normally develop ________ rather than single products and require sellers to establish perceived quality differences between price steps within it.

According to research studies, the closest relationships between customers and suppliers arise when ________.

In the ________ category of buyer-supplier relationship, although bonded by a close, cooperative relationship, the seller adapts to meet the customer’s needs without expecting much adaptation or change on the part of the customer in exchange.

Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics. He plans to make a short list of only those computers that score at least a 7 on his scale on all three characteristics. Which of the following choice heuristics has he chosen?

A ________ relationship is a cooperative one where the seller adapts to meet the customers’ needs without expecting much adaptation or change in exchange.

________ risk occurs if the product fails to perform up to expectations.

Which of the following is NOT an example of a descriptive characteristic used to define segments?

________ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power.

A brand developed by a retailer and/or wholesaler that is available only in selected retail outlets is called a ________ brand.