Our new nonprofit “Shield of Support” is focused on reducing…

Our new nonprofit “Shield of Support” is focused on reducing bullying in elementary school kids  to reduce loneliness, reduce bullying, increase social support, and reduce long-term mental and physical health effects in kids.  We’re in the early stages of the nonprofit so we need to focus on our marketing to increase funding so we can continue to expand our programs and also create a stronger anti bullying policy with consequences for those who bully. How can we be the yellow Volkswagen bug or stand out from the other nonprofits working with kids and older adults in the area? Make sure to utilize the scenario in the question in your answer.