An independent logistics provider that performs all of the functions required to get a client’s product to market is known as a third-party logistics (3PL) provider.

Appliances Galore is continually updating its line of refrigerators to reflect market trends and customer needs. Although the product class is in the maturity stage of the product life cycle, they maintain healthy sales of their line of refrigerators by continually ________.

Marketing logistics involves getting the right product to the right customer in the right place at the right time profitably.

 The National Tree Company offers resellers half-price reductions on artificial Christmas trees if they purchase them in July. This is an example of a ________.  

 Pricing a product based on consumers’ reference prices is referred to as ________ pricing.  

Colonial furniture has been in existence since the 1600s and continues to adorn homes today. According to the product life cycle concept, it would be described as a ________.

________ prices are carried in buyers’ minds and used when looking at a given product.  

When a seller requires that only certain dealers carry its products, its strategy is known as ________.

 Which of the following is an example of a convenience product?  

 Netcorp, an Internet service provider, charges its users a fixed rental fee for its basic package, which has a download limit. If a user exceeds this download limit, an additional fee is charged for every download. In this case, the firm’s pricing strategy is referred to as ________ pricing.