BlackBerry gained significant market share in the early 2000s for its smartphones. Eventually, the company lost market share when it failed to respond to other companies releasing sleeker smartphones with newer features. How might BlackBerry have retained its market share?

Danielle owns “Gardenias,” which is a garden and landscaping store that has been in business for many years. Over time, customers refer friends and family to her store often and refer to themselves as “Gardenia-heads,” because they love the products and services she offers. What do these actions best reflect?

Hugo is trying to take control of his time by using an online time tracking system that records the time he spends on tasks and projects. It is hard to remember to use the tracker at first, but after several weeks of focused effort, he finds using it becomes routine. Hugo has ______.

Maroof is working with a hospital to help design a new digital platform for keeping patient records and allow health care providers to communicate with patients. The owners of a hospital have hired Maroof to work with software developers to build the platform that nurses and doctors will use to enter information into the patient record. In this scenario, who are Maroof’s users?

Imagine that you interviewed a vegetarian to learn more about the types of products that might benefit them. During the interview, he says, “I enjoy being a vegetarian, but have trouble making food that my family enjoys without meat,” while sighing. He also notes, while becoming teary eyed, that meat alternatives cost more than meat. Which factors would you record in the “Do” section of an empathy map after the interview?

Which is an example of an entrepreneur using crowdsourcing?

A company striving to improve its brand and image by launching an initiative to improve environmental well-being is engaging in social entrepreneurship.

Maria wants to develop customer personas for her gourmet cold-press coffee shop. List some ideas that Maria could use to develop her personas.

Anthony is thinking of starting a small hot dog cart that he will take to a beach area nearby. Before starting, he investigates city ordinances and talks to vendors in the beach area. He also talks to people at the local parks who sell hot dogs to find out what makes their business successful. Anthony is conducting what stage of the scientific process?

Eileen is reading a section of a textbook and realizes that she does not understand what she just read. Because of this, she goes back, re-reads the section, and writes down the specific concepts she does not understand. What is this an example of?