Imagine that you interviewed a vegetarian to learn more abou…
Imagine that you interviewed a vegetarian to learn more about the types of products that might benefit them. During the interview, he says, “I enjoy being a vegetarian, but have trouble making food that my family enjoys without meat,” while sighing. He also notes, while becoming teary eyed, that meat alternatives cost more than meat. Which factors would you record in the “Do” section of an empathy map after the interview?