Consider the output of a conjoint analysis conducted for a g…
Consider the output of a conjoint analysis conducted for a golf ball with the following 14 attribute levels along with their part-worths and answer the following questions: Golf Ball Utilities Average Driving Distance Effects Average Ball Life Price Brand 275 yards 3.2 54 holes 2 $1.25 3 Titleist 2.8 250 yards 0.1 36 holes −1 $1.50 −1 Taylormade 1.5 225 yards −3.3 18 holes −1 $1.75 −2 Callaway 0.2 Srixon −1.2 Kirkland −3.3 What is the market share of Taylormade TP5 if only the following golf balls are in the market? Product Average Driving Distance Effects Average Ball Life Price Brand Callaway Chrome Soft Golf Ball 250 yards 36 holes $1.50 Callaway Srixon Z Star 225 yards 18 holes $1.25 Srixon Taylormade TP5 270 yards 54 holes $1.75 Taylormade Titleist Pro V1x 270 yards 54 holes $1.75 Titleist Kirkland Signature 225 yards 18 holes $1.25 Kirkland