Consider the output of a conjoint analysis conducted for a g…
Consider the output of a conjoint analysis conducted for a golf ball with the following 14 attribute levels along with their part-worths and answer the following questions: Golf Ball Utilities Average Driving Distance Effects Average Ball Life Price Brand 275 yards 3.2 54 holes 2 $1.25 3 Titleist 2.8 250 yards 0.1 36 holes −1 $1.50 −1 Taylormade 1.5 225 yards −3.3 18 holes −1 $1.75 −2 Callaway 0.2 Srixon −1.2 Kirkland −3.3 Which of the following is the most important attribute in choosing a golf ball?