Consumers choose athletic shoes for different reasons. Use t…
Consumers choose athletic shoes for different reasons. Use the perceptual-map framework below to think about how leading brands are positioned in consumers’ minds. Task: place each brand in the quadrant where you believe it best fits:Nike Adidas Hoka Allbirds Crocs Tip: Consider how each brand balances everyday wear vs. athletic performance, and style vs. practicality. We understand there’s more than one way to interpret this. Multiple answers may be accepted if your placements make sense.