Different consumers can go through very different decision m…
Different consumers can go through very different decision making processes for the same product, depending on their level of motivation/involvement with the decision. Take Jane and Jeff as examples. They have both just bought a new, front loading washer/dryer set. Jane engaged in extended problem solving while Jeff engaged in limited problem solving. Both of them went through all five stages of the decision making process, but some of these stages looked very different. It is likely that Jane and Jeff’s problem recognition was similar in that they both recognize a difference between their state and their state. (1 point for each blank, 2 points total)