Domino’s Pizza combined clever marketing with product develo…
Domino’s Pizza combined clever marketing with product development when it launched its loyalty program “Point for Pies,” an app that gave customers a chance to earn points for every pizza they scanned, regardless of where it came from. The launch of the new loyalty program went viral on social media and coincided with the Super Bowl and the TV ads the company aired during halftime. This is an example of a_______.