[Fab] Fab Frames created a service that allows users to have…
Fab Frames created a service that allows users to have multiple pairs of sunglasses shipped to their door so that they can try them on, pay for the ones that they like, and send the others back. Fab Frames offers a wide variety of colors and patterns and has sunglasses for all ages. While they have gotten the word out about their sunglasses, they recently released advertisements that showcase how unique their sunglasses compared to their many competitors and how easily their service can be used. Based on their recent marketing actions, which stage of the product life cycle is Fab Frames likely to be in?