Giancarlo is browsing online for a new pair of running shoes…
Giancarlo is browsing online for a new pair of running shoes. He comes across an advertisement for a popular brand of running shoes that highlights their advanced cushioning technology and support. This information triggers Giancarlo’s cognitive processing as he starts thinking about the benefits of the shoes, such as improved comfort and reduced risk of injury. As he continues to process this information, he develops positive feelings and expectations about the brand. He imagines how great it would feel to run in those shoes and how they would enhance his performance. These positive feelings then influence his behavior, leading Giancarlo to click on the advertisement and make a purchase. Consumers engage in thinking, which leads to feelings, which result in behaving, a progression known as the _____.