[gum] Gary’s Gum is a new type of gum on the market with co…
Gary’s Gum is a new type of gum on the market with complex flavors ranging from bacon to vanilla ice cream. Gary is negotiating selling his gum on Amazon; however, Amazon told Gary he had to adopt a lower price-point and sell in package sizes that will be more costly to the company if he wants Amazon to sell his product. Gary does not fight Amazon on this because he knows if he doesn’t follow these rules, Amazon will say “No” to allowing his product in their store because they are a channel caption. What type of channel relationship does this example best represent?