In an experiment, researchers flash an image of something de…
In an experiment, researchers flash an image of something delicious (a chocolate chip cookie) or disgusting (a hairy spider) too quickly for participants to perceive. Participants are then shown an image of a neutral food (a slice of bread) and asked to rate its desirability. If participants’ evaluations of the second image are affected by the flashed first image, then this is a successful example of