In the crowded US market for packaged bread, Udi’s has succe…
In the crowded US market for packaged bread, Udi’s has successfully carved out a niche by offering one of the first nationally distributed gluten-free brands. Now owned by Smart Balance, Udi’s has extended its line into rolls, buns, muffins, bagels, and other bakery items. The brand targets not only gluten-intolerant consumers but also those who are interested in natural and organic ingredients. Evaluate Udi’s target segment based on at least four of the five key characteristics of useful segmentation.