In the late 1970s and early 1980s, the ban was lifted on adv…
In the late 1970s and early 1980s, the ban was lifted on advertising and competitive bidding, and firms experienced growth in management advisory services and firm mergers. Briefly explain how these events affected the evolution of the U.S. accounting profession which led Author Stephen Zeff to bemoan “the foundational change in the climate within the big firms toward growth, profitability and global reach – business not professional values…”