[kick] Electric kick scooters are rapidly being adopted by c…
Electric kick scooters are rapidly being adopted by commuters in major cities over the last five to six years. Consumers adopt scooters readily because they are easy to use, being just like the human powered scooters we rode as children. Sales are rising quickly, profits are increasing, and new competitors are entering the market. What sort of product are these scooters and what is their current phase in the product life cycle?