Let’s say there are 10,000 NAIT students. You want to reach…
Let’s say there are 10,000 NAIT students. You want to reach NAIT Business students and there are 1,000 of them. You check out the NAIT Nugget and find out they have a circulation of 8,000 with 800 Business students reading it. You then check NAIT Radio, which has 4000 listeners with 600 Business student listeners. 1. Which gives the best reach? Reach for Nugget = _______ Reach for Radio = _______ The best reach is:a. NAIT Nuggetb. NAIT RadioEnter the correct letter (eg. A or B) in the answer box. Answer = _______ 2. Putting any creative issues aside and having no concerns about absolute cost, if the Nugget is twice as expensive as the Radio, you are trying to determine which would be the best choice? What would a media planner advise you? a. Comparative media measures should only be used within the same class of media.b. Choose the best medium based on the nature of the message & the strengths & weaknesses of the medium given the budget available.c. Choose Radio it’s less expensive.d. Both A & B.e. None of the answers are correct. Enter the correct letter (eg. A or B) in the answer box. Answer for = _______