Scenario: You are working a part of a newly formed entrepren…
Scenario: You are working a part of a newly formed entrepreneurial team that plans to launch their new product into the market. The team has defined a customer activity/need domain and has done research on customer needs/problems in that domain. The domain is taking a dog on a walk, and one of the problems identified in the research is that sometimes people need to give their dog water during the walk. The dog owners need to carry a water bottle designed for humans for the dog and wish there was an alternative solution (the “job to be done”). Your team has come up with a new product idea – a water bottle with a big bowl-like opening at top designed to allow the dog to easily lap up the water. Your team’s idea that has gotten good feedback from peers and potential customers. Based only on the information in the scenario and your thinking, describe two (2) potential target market segments using both need (identify at least 1 need) and segment descriptors (identify at least 2 descriptors) for each of the two target market segments. The format should be: Segment 1: Segment 2: