The Athens Photography Group, a luxury travel photographer,…
The Athens Photography Group, a luxury travel photographer, encourages its employees to develop strong, personal relationships with travelers who sign up for professional photos of themselves and their family and friends while on vacation. It offers customized outfits and props to its customers based on their preferences. It also has an offer available to take travelers on a guided tour that provides more background about the locations where photos are being taken. These value-added services make The Athens Photography Group unique, as these services are not available from other photographers. In this scenario, The Athens Photography Group best demonstrates which of the following levels of relationship marketing?