The available audience in a city with two local TV stations…
The available audience in a city with two local TV stations is 90,000. Station A will charge $900 for a 30-second spot. Station B will charge $1100. The AQH (the average quarter hour audience watching : ie: the “targets contacted”) for Station A is 9,000, and for Station B is 12,000. What are the ratings (reach) for each station? Station A. Ratings (Reach) = _______ Station B. Ratings (Reach) = _______ What is the CPRP (cost per rating point) for each station if you run 4 ads on station A and three ads on station B (assume that each station’s viewing audience sees every one of the ads that run on that station. Which one would be the best choice if that’s the only factor considered? Station A CPRP = $ _______ Station B CPRP = $ _______ Choose Station _______ because it is _______