The emotional tone that an advertisement evokes can signific…
The emotional tone that an advertisement evokes can significantly shape various affective, cognitive, and behavioral responses among consumers. One frequently employed emotion in marketing is humor. For instance, the ad below: The cognitive effects of an ad that uses humor are:
The emotional tone that an advertisement evokes can signific…
Questions
The emоtiоnаl tоne thаt аn advertisement evokes can significantly shape various affective, cognitive, and behavioral responses among consumers. One frequently employed emotion in marketing is humor. For instance, the ad below: The cognitive effects of an ad that uses humor are:
The Pаcific Oceаn wаs settled by humans beginning 60,000 tо 40,000 years agо. This first wave оf migrations was made possible by the development of large canoes that carried people from the coast of China, through the Philippines, and from Malaysia through Indonesia. The farther they traveled, the more advanced their navigation became. Polynesians developed large, double-hulled vessels called outrigger canoes. Outrigger canoes could sail very quickly across the Pacific, but they could also be easily maneuvered and paddled in rough weather. Along with outrigger canoes, Polynesians relied on a sophisticated navigation system based on observations of the stars, ocean currents, and the flight patterns of birds. Those settlers who came to Australia encountered a difficult set of environments, including widespread arid (dry) zones. Few plant or animal species in Australia could be domesticated, but the continent did have some large animals that could be hunted. For that reason, most of the communities of Australia remained primarily foragers (hunters and gatherers). Polynesians were able to domesticate plants and animals and transport them to islands where there were none. This allowed Polynesians to establish stable, permanent communities throughout the islands of the South Pacific. By 1000 CE, these seafarers had established a unique, ocean-oriented culture that persists today. QUESTIONS: 1. What challenges did early Polynesian settlers face? 2. How did they overcome these challenges to populate the Pacific region? Your answer must be in your own words and must be supported by specific information from the reading. Your answer must be a minimum of 75 words.