The Slotnick family needed to buy a replacement coffeemaker….
The Slotnick family needed to buy a replacement coffeemaker. Since Mr. Slotnick was by far the family member that consumed the most coffee, others in the family only drinking an occasional cup, he wanted to make the final decision as to which coffeemaker would be purchased. When studying how families decide on purchases, market researchers use the idea(s) of ______ to identify the degree to which the member will use the product to satisfy a need.